Meet Cute Case Study is an app that rethinks the world of online dating. The project spanned over 4 months. This project was completed solely by myself from start to finish. The goal of this case study was to address the many problems of online dating and create solutions.
Market Research
Observational Study
Surveys
User Interviews
Pain points
User Persona
Brainstorming & Ideation
Idea Synthesis
Solution
Information Architecture
Low-Fidelity Wireframes
Mid-Fidelity Wireframes
Usability Testing
Brand Identity Design
Hi-Fidelity Prototype
Hi-Fidelity Interaction Design
“You’re trying to put your entire person into just a page”
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“You’re selling yourself, with all the things you think they want.”
“Online dating has so lowered my self esteem that on the rare occasions when a woman messages me first I’m almost instantly not interested because I think there must be something wrong with her.”
“Please have a full body shot of just you that is recent. If you put on a couple of pounds, nobody will notice. If you put on 20, that’s false advertisement.”
“After swiping forever, hopelessness sets in.”
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“One more, one more–it’s a constant dopamine hit that taps into a person’s hope and expectation, and becomes an addiction.”
“What a convoluted way to learn that I’m ugly everywhere, not just my own neighborhood.”
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“I feel like it’s so shallow that you just swipe.”
“You meet for the first time to basically break up.”
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“When you talk online, it’s great and engaging… the problem is that once you meet the person–you don’t like them.”
How Might We Make Users Feel ValuedCreate Informed MatchesMake Dating FunMake Users Feel SafeEnrich Representation
Hover over photo for description
Rich & Real connections are hard to find. Instead of swiping through profiles that show you pieces of people, MeetCute allows you to establish connections with real people.
You can choose to meet, and meet again, as many times as you want, in the way you feel comfortable, not the way the app pushes you to.
Everyone deserves a meet cute. A moment that makes them excited, or feel special. Not a disappointing wasted investment. Talk and evaluate someone for yourself, with the matches being based off of your mutual interests.
A blur begins the interaction, allowing you to talk to the person, but not see them till you choose. Mutual interests enable users to have real discussions that they can be passionate about.
Truly clear the foggy glass by getting to see people in a game situation. Games can often bring out true personality and being able to see what someone is like while they play a game can bring trust. When the game is done, the user gets to decide if they want to pursue a connection.
The next step was to establish a look and feel of the app. For this step, I researched colors, and styles with the goal in mind of bringing all of the focus on the user, so that the user could focus on the person in front of them. I created a minimal style to highlight you.
Timed Video Chat
Optional Extended Video Chat
Organic Moments
End Call Any Time
One Profile Photo
Videos to Show Your Personality
Videos that Show Interests
Connect via Group Games
Judge for Yourself in a Group Setting
Organic Interactions